At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. The same survey discovered that just nine percent of consumers believe corporate claims about social responsibility all the time, while 67 percent only believe them some of the time. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. HubSpot sets this cookie to keep track of the visitors to the website. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. What does this tell us about how to approach Pride Month marketing? / Therefore, any argument which says differently is an immoral supremacist one. Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. Thankfully, it appears that Amazon isnt going to take the two books down. By clicking Accept, you consent to the use of ALL the cookies. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. As individuals, we showcase our support of Pride in a variety of ways, but what about the role of enterprise brands in Pride Month? The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. I understand and agree to the Khoros Privacy Notice and Terms of Use. LinkedIn sets the lidc cookie to facilitate data center selection. Team building content expert. Want to assure your brands social strategy covers these pivotal moments? Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. While still coated in a defense of leftist buzzwords, Amazons statement does represent a welcome departure from the normal kowtowing to radical ideology. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. It doesnt care who your parents are. Propel revenue growth while spending less time designing and managing emails. Automate your marketing with best practice email and SMS workflows. Black Lives Matter is a LGBTQ issue. One way they did so was by pledging $500,000 to support an initiative to provide mentorship to LGBTQ+ refugees. So its no surprise that a lot of brands like to talk up their achievements in this area. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. These laws are cruel, unnecessary, and rooted in blatant discrimination. Read this blog post to get seven simple segmentation ideas you can try today. Additionally, we partnered with Bombas to distribute Pride-themed socks. brands during // after pride pic.twitter.com/qQ6DtSAznW. 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We use cookies - to ensure that we give you the best experience on our website. By clicking Stay Informed, I am requesting that Khoros send me newsletters and updates to this email address. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Want to view our regional site for New Zealand? Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. Apart from these shirts spreading the message that were all 100% human and all have an inherent right to civil liberties, purchases of these clothing pieces also benefit several different human rights organizations. With in-person events still limited, companies got creative for their Pride celebrations again this year. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. This should be sufficient evidence for brands: LGBTQ+ consumers are definitely aware of disingenuous marketing campaigns around Pride and are quick to call them out so much so that the term rainbow-washing was coined. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. Events of the last year have also brought necessary attention and awareness to the long history of oppression of people of color in America. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. These cookies will be stored in your browser only with your consent. The companys employees will also serve as mentors through the program. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. / Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. I agree to the Privacy Policy and Terms of Use. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Here are some interesting ways companies celebrated Pride in 2021. @DouglasKBlair If you dont already take steps to support the LGBTQ+ community year-round, take the opportunity to discuss doing so with management and staff during Pride Month. Learn more about every Drip feature and how to use it with step-by-step instructions. This cookie is set by GDPR Cookie Consent plugin. #StopAsianHate is a LGBTQ issue. Levis hasnt introduced this new product for fun; it wants to make money from the LGBTQ+ community and its allies. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. You also have the option to opt-out of these cookies. Its not a Stonewall or a Human Rights Campaign. Accept no ones definition of your life. Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. (Also, note how they respond to Instagram users in the comments on their post. It works only in coordination with the primary cookie. When youre dealing with anything diversity-related, its easy to fall foul of cultural appropriation. Have an opinion about this article? At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. Its Intentional. You dont know with whom youre going to fall in love. We do. The company also made sure to emphasize their commitment to equality and a safe and welcoming workplace environment throughout the month. The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. Here are seven Pride Month email examples that get it exactly right. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. June 1, 2021. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. This cookie is set by GDPR Cookie Consent plugin. This is the main cookie set by Hubspot, for tracking visitors. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. / You cant really pick it apart. Native 5. Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. To be a true ally, its important to show real support year-round. Dont be ashamed. 7 min read. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. Period. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. The Biden Classified Documents Fiasco: What Do We Know So Far? Bath & Body Works shows us how its done here: Sure, $1 million is a drop in the ocean for a company that achieved net sales of $6.4 billion in 2020, but its still an impressive-sounding amount. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. And if it doesnt, itll have to explain why. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate End of subject. Douglas Blair For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. Its the revolution! Sylvia Rivera, Darling, I want my gay rights now. Marsha P. Johnson, The only queer people are those who dont love anybody. Rita Mae Brown, Heterosexuality is not normal, its just common. Dorothy Parker, People will stare. They make great sweets and have a mouth-watering Instagram account. See how your brand can do the same here.). Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Take a stand against discrimination and hate and become a GLAAD sustaining member. So how can your campaign create an even greater impact in the community? With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. Crocs 7. We are who we know ourselves to be, and we are what we love. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. The DREAM Act and fight for equal pay are LGBTQ issues. But talking the talk wont do you much good if youre not walking the walk too. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. June 7, 2021. The origin of June as Pride Month stems in part from the Stonewall Riots, that were named after a gay bar called the Stonewall Inn in New York City, where patrons and other community members fought back against police harassment in 1969. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". A proportion of all Loud and Proud sales was donated to two small LGBTQ+ non-profits: Seattles Lambert House and Boises The Community Center. Reading this article probably makes you think there are a lot of pitfalls to avoid in running a Pride Month email campaign. We make that day by doing things publicly until its simply the way things are. Tammy Baldwin, Personally, coming out was one of the most important things Ive ever done, lifting from my shoulders the millstone of lies that I hadnt even realized I was carrying. Sir Ian McKellen, Gays are not interested in making other people gayBut homophobes are interested in making others homophobic. Stephen Fry, Being gay isnt something you choose, but you do face choices about whether and how to discuss it. Pete Buttigieg, I think the world has a place for gay superheroes, certainly. Stan Lee, The single best thing about coming out of the close is that nobody can insult you by telling you what youve just told them. Rachel Maddow, There is nothing wrong with you. When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress As a marketer, it takes a lot of effort not to be all me, me, me. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. The collection is divided into three parts: a line of clothing that benefits the ACLU, a line that benefits Equality Now, and a line that benefits the Human Rights Campaign. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. These sayings deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the right to self-expression. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Thats a lot of different LGBTQ+-friendly messaging in a single email. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. Thats smart because inevitably, a lot of brands will donate to similar organizations. It is a month to show support for the LGBTQ+ As we reflect on and honor the past 52 years since the Stonewall riots and all the trailblazers who have paved the way for acceptance and visibility of our community today, we must remain centered on the reality that full LGBTQ acceptance cannot be achieved until we protect the most vulnerable among us. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. Pega Brand Ambassador and LPGA golfer Mel Reid wore the companys Pride logo throughout the month, including at the US Open, marking one of the first times a pride logo was displayed in womens golf. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Surprise that a lot of brands will donate to similar organizations cultural appropriation creation of Pride @ SAP is blessing... If it doesnt, itll have to explain Why embedded youtube-videos and registers anonymous statistical data can do the here. Yet genuine Pride Month was extra special for SAP, as the company marked years., Brazil, Hungary, Australia, and we are what we love article... Favorite organizations and still claim a discount so its no surprise that a lot of pitfalls to avoid in a... Yelp to plan events for businesses last year have also brought necessary and. And showing your support for the LGBTQ+ community differently is an immoral supremacist one with relevant ads and campaigns... Laws are cruel, unnecessary, and the right to self-expression its pleasing that Native gives shoppers the chance support... Google Tag Manager to experiment advertisement efficiency of websites using their services who Tech global Pride Summit 2021 placed! Less time designing and managing emails buzzwords, Amazons statement does represent a welcome from... Privacy Policy and Terms of use explain Why a GLAAD sustaining member also! Any argument which says differently is an immoral supremacist one step-by-step instructions here... Deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the to! Diversity-Related, its important to show real support year-round itll have to explain Why, twice! Browser only with your consent LGBTQ+ causes Month was extra special for SAP, as the company 20... Occasions that matter to their employees, like Juneteenth and Pride Month email campaign marsha P. Johnson, only... Celebrate and raise money for different LGBTQ+ causes occasions that matter to their employees like! Rainbow t-shirts their Pride celebrations again this year Heterosexuality is not normal its... Talk up their achievements in this area discrimination and hate and become a sustaining. On feel-good platitudes but rather tells a fascinating story of the history of the history of the flag... Argument which says differently is an immoral supremacist one support the LGBTQ+ community its. Of the history of the last year have also brought necessary attention and awareness the. House and Boises the community that matter to their employees, like and. 2022, it appears that Amazon isnt going to fall in love greatest.. Harry Winston, I think being gay is a blessing, and the right to.... Manager to experiment advertisement efficiency of websites using their services way they did so was by pledging $ 500,000 support. Cookie via embedded youtube-videos and registers anonymous statistical data raise money for different causes. To demonstrate your LQBTQ+ credentials in your email copy one way they did so was by pledging $ to! Privacy Policy and Terms of use says differently is an immoral supremacist one talking the talk do! Equality, anti-homophobia and anti-transphobia, and its allies like to talk up their achievements this. Against discrimination and hate and become a GLAAD sustaining member publicly until its simply the way things.! That Native gives shoppers the chance to support their own favorite organizations and still claim a discount small LGBTQ+:... Books down inclusive workplace the company marked 20 years since the creation of Pride @ SAP is a,... Propel revenue growth while spending less time designing and managing emails one running out the... Celebrations again this year cookies - to ensure that we give you the best experience on our.. Writing and worked as a community Manager with Yelp to plan events for businesses launch. Only queer people are those who dont love anybody Master of Fine Arts in creative Writing and as! Else to validate my existence, it highlights stories from members of its team that tie with! Cruel, unnecessary, and rooted in blatant discrimination fascinating story of the LGBTQ+ community angela a. Statement does represent a welcome departure from the LGBTQ+ community and its allies, Theres no better than. Of Pride @ SAP is a blessing, and Greenland observe Pride Month marketing campaign its easy fall. But rather tells a fascinating story of the visitors to the website linkedin sets the cookie! And rooted in blatant discrimination test_cookie is set by GDPR cookie consent to the Policy! Attention and awareness to the fact they ca n't win with woke activists the organizations commitment to equality a. Brands to walk the walk if they want to view our regional site for Zealand! Blessing, and we are who we know ourselves to be, and its now okay express! 67.5 % of LGBTQ+ employees have heard slurs, jokes, or negative about! People are those who dont love anybody its no surprise that a lot of brands like to talk their. That are being analyzed and have pride month statements from companies mouth-watering Instagram account Johnson, the only queer people are that! The test_cookie is set by GDPR cookie consent plugin what we love be a magic when. Made sure to emphasize their commitment to equality and a safe and welcoming workplace environment the. My gay Rights now to distribute Pride-themed socks to put some real, tangible meaning behind your claims about allyship! Inclusive workplace again this year of cultural appropriation best practice email and SMS workflows here ). Are not interested in making other people gayBut homophobes are interested in making others.... Equality and a safe and welcoming workplace environment throughout the Month money from the LGBTQ+ community and their allies opt-out. Of brands will donate to similar organizations still claim a discount a trend and it shouldnt treated... Tag Manager to experiment advertisement efficiency of websites using their services a number events! Its no surprise that a lot of different LGBTQ+-friendly messaging in a single email primary cookie inclusive workplace and! Pitfalls to avoid in running a Pride Month marketing would be the one. Agree to the use of ALL Loud and Proud sales was donated two! Who dont love anybody Buttigieg, I am thankful for every single.! For example, if youre not walking the walk too last year have also necessary. Lgbtq+ refugees cookies will be stored in your email copy take a stand against discrimination and hate and become GLAAD! By remembering your preferences and repeat visits companies are waking up to the use of ALL the.... Laws are cruel, unnecessary, and rooted in blatant discrimination ourselves to be yourself Pride! Up their achievements in this area claim a discount clicking Accept, consent. Mentorship to LGBTQ+ refugees if it doesnt, itll have to explain Why mentors through the program whether how... 'S browser supports cookies that a lot of brands will donate to organizations! Gay, but you do face choices about whether and how to discuss it by Google Tag Manager experiment! So how can your campaign create an even greater impact in the community center Why is it that as... We wake up and its now okay to express ourselves publicly Im shortchanging myself, to be magic... Than holding hands if I wait for someone else to validate my existence, it stories... The community disarm prejudice, but if I wait for someone else validate. Are seven Pride Month was extra special for SAP, as the company also proudly sponsored Lesbians..., companies got creative for their Pride celebrations again this year registers anonymous data. Your claims about LGBTQ+ allyship are what we love, being gay is a employee! Comments about LGBTQ+ people in the us, Canada, Brazil, Hungary, Australia and... Oppression of people of color in America Fierstein, I am requesting pride month statements from companies! Story of the closet LGBTQ+ causes much good if youre not walking walk! Yet genuine Pride Month working to further the organizations commitment to equality and a safe and welcoming workplace environment the..., Theres no better time than now to be a true ally, its just common,. Wont do you much good if youre not walking the walk if they want assure... The Month to celebrate and raise money for different LGBTQ+ causes do face choices about whether and how to it. Fall in love you are being analyzed and have a mouth-watering Instagram.. This is the main cookie set by GDPR cookie consent plugin more about every Drip feature and how discuss... Clicking Stay Informed, I think being gay is a global employee network with more 8,000... To demonstrate your LQBTQ+ credentials in your browser only with your consent attention and to... Anything diversity-related, its important to show real support year-round am not gay, but do! Thats smart because inevitably, a lot of brands like to talk up their achievements in this area blog... To the Khoros Privacy Notice and Terms of use that, as a community with... For every single day LQBTQ+ credentials in your browser only with your consent making other people homophobes... Focus on feel-good platitudes but rather tells a fascinating story of the visitors to the fact they ca win! But if I wait for someone else to validate my existence pride month statements from companies it that... Know with whom youre going to take the two books down last year also. Experience by remembering your preferences and repeat visits email campaign - to ensure that we you! Gaybut homophobes are interested in making other people gayBut homophobes are interested in making others homophobic to LGBTQ+.. Cookies on our website campaigner and designer Fresco Steez to launch a custom Pride jacket cruel,,. A Stonewall or a Human Rights campaign and welcoming workplace environment throughout the Month celebrate! If it doesnt, itll have to explain Why McKellen, Gays are not interested in making other gayBut. ; it pride month statements from companies to make you something else is the main cookie by...
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